Inglewood, LA, a hub for world-class sporting and entertainment events, is preparing for an unprecedented wave of activity, from the 2026 FIFA World Cup to the 2028 Summer Olympics. At the forefront of this evolution stands The Gateway, an innovative convex LED billboard by OoH agency Wow Media. Positioned directly above Inglewood’s main entrance, this one-of-a-kind digital screen maximizes forced perspective to create striking 3D optical effects, making it a standout feature in the city’s vibrant landscape. With Inglewood hosting over 500 annual events, this monumental display further cements the district as a prime location for immersive advertising and global attention.